Developing & sharing stories of meaningful innovation
Telling the story
I've worked with many start-up companies involved in pitches and competitions. As a producer, I need to cover the story in a few minutes in a way that is clear, insightful, and compelling. Well, that's where the fun starts…
I would say 80% of my time per project is spent work-shopping with entrepreneurs, helping to focus the story and the way in which it's presented…
Who are you and why should I care? (insert passion!)
What need are you addressing?
A brief description of the innovation / solution
What are the (tangible) outcomes?
Share your understanding of the market
How do you make your product / service sustainable?
What's needed to take this to the next level?
What is your long term vision?
Sharing your idea (workshop)
Bryan Anderson / Delta Steam Systems
Maryna Lehmann / Acydosilyser
Aaron Marshall / Over
Kit Vaughn / Cape Ray
Neil du Preez / Mellow Cabs
Johan Loots / Paddleyak
Through TransMediaVision (TMV), I developed 'Invent Africa', a resource to support innovation and entrepreneurship in Southern Africa. This took numerous forms, including the sponsoring of media events in support of government and private initiatives, and the development of supporting media content.
To leverage the content into an ongoing asset that would work for the innovators, the sponsors and TMV I took the following 3-stage approach.
Here's one of the great sustainable answers to traffic congestion and carbon emissions…
Mello Cabs are electric 3 wheel 'Micro Taxis' (1 driver & 2 passengers) that provide transport for the first an last kilometer - from the station to the hotel, from the stadium to the parking area, form the bus to the office or for sight seeing around town
Having created a series of short insights for companies or individuals, it seemed natural to take the content and build it into a permanent (but ever-changing) resource that would offer ongoing benefits that included being a strategic tool for marketing and business development.
So all that was required was a basic wrapper and a social media app to connect the creators with the opportunities.
Contact Mellow Cabs
Weekly aggregated content
The next progression was the creation of an online channel that would become a weekly fresh source of useful information. The content would include the personal and company profiles (as seen above) and a range of informative related subjects. These would include successful guest interviewees, venture capitalists and new entrepreneurs.
Amanda Simrie / Crowd Invest
Jaquie Kew / Global Entrepreneur Monitor
Philip Kirakofe / Horizon Ventures
'Step Up' / Innovation event
Invent Africa / Content promo
ChemCity Incubator / Content promo
The key to a successful pitch is all in the preparation and creating the understanding around the value of effective communication.